Print this form, Answer all the questions, Read your answers, develope a website plan and initiate! back  The intent of this web project outline is to create a clear, realistic concept about developing a successful Internet campaign for your group or enterprise. These are critical considerations and will define the entire force of your effort. Your Group: Please describe the group you represent, who your competitors are or may be and critique their web sites, if any. Designate the members of your group who will be working on the project and their contact information. How will decisions be made and by whom? Will there be other Internet, marketing, or publishing professionals working on this project? List company/community/group resources and individuals that will assist your project along with their respective roles. Your Goals and Objectives: What is the overall objective of your effort? What are the principal goals of your project? (i.e., direct sales revenue, distribute information, communication access, logo branding/identity reinforcement, etc.) What end result will make this project successful and how will you measure success? What is your time frame and schedule requirements? What is the budget for this project? Is there an acceptable budget range, depending on the complexity and quality of services provided? Please explain. Has any previous work been done toward designing a web site. Will your web site reflect an existing marketing strategy? If so, are there copyright, graphics or other issues to consider? Your Priorities: Rate the list by order of importance: ____Extend services ____Boost marketing and sales ____Provide content and information ____Attract new visitors/clients ____Speed distribution of goods and services ____Create an Internet identity ____Enhance communication/networking ____Gain advantage over competitors ____Create a special interest group ____Convey a message to a large audience ____Stay within budget ____Simplify maintenance Your Audience: What audience do you want to attract? What are your goals for each type of visitor? What are the products/services involved? What are your goals for these products/services? Your Content: Where will content come from? Will the site be new, redesigned, or both? How often will you add new content? Who will update the content? Your Features: What features do you think you will require? (i.e. catalogues, secure transactions, password protected directories, download documents, databases, translations, applications, etc.) Who will keep these current? Are there extraordinary security issues? Are there other technical issues or limitations? Have you budgeted for hosting and maintenance of the site? If so, what is your budget? Who will maintain the site contents? How will the site be served/hosted? What types of legacy systems/databases are in place? What is your long-term plan for the site? Your Guidelines: Make a Web Site Example List. Find several high quality sites on the Web that: Represent companies/groups similar to yours. Appeal to the same target group of customers. Display certain graphics and designs you wish to emulate. Reflect the same size as you expect your site to be. Have similar content and information. Have a similar overall concept. Contain features you like. (i.e. internal searches, forms, etc.) Are your favorite sites for whatever reasons.