INTERNET ADVERTISING AND MARKETING WITH EASY FINDER MARKETING SERVICES   Intelligent marketing is often attempted and seldom achieved. The goal of the Easy-Finder charter site is to provide a clear and comprehensive Internet marketplace for business. The following will help you understand the elements and attitudes we employ in order to accomplish your objectives. Focus:   The concept and design for our website is intended to best display businesses in a manner visitors find easy to use and specific to their needs. Basic categories supply viewers with choices that suit their level of interest. The task is to avoid long, unrelated lists that typically confuse buyers and sellers alike.   Consequently each city is represented on it's own page (or several) including all relevant descriptions and information. Internal links allow people to move freely from one document to another, search all information by keywords or employ the site mapping. Unlike other media advertising, the web is controlled by users who expect fast, attractive and easy-to-navigate displays. The bottom line is that we don't design web pages for our clients, but rather for their customers.   Visibility:   Any website that fails to constantly promote, improve and alter its content is, in a word, 'dead'. What's worse is the common misconception that a mere "web presence" will eventually bring the world to your door. The truth is that the Internet is a dynamic place and requires relentless attention. Easy-finder.com keenly recognizes this imperative and schedules frequent promotions to increase the global visibility of clients, make additions to other informative Internet resources and generally enhance avenues of communication for users.   Without change, even the most elegant website soon becomes nothing but a waste of electrons. We continually monitor search engine placement, banner advertising success and responses from news groups to mention only a few. This allows us to make informed decisions about alterations in the website itself and the ongoing promotional campaign. One thing the Internet will not tolerate is slow response to its needs. With roughly 100 million people logging onto the Internet daily in the United States alone, you certainly do not want to be left in the shadowland of of the web.   Accountability:   For the first time in history, there is a marketing medium that can provide actual results rather than the feeble guess-work of television, radio and print. We record the "who, what, when and where" of visitors to our site in an access log, collate the information and provide it to our subscribers as an integral part of our service. The depth of this reporting is crucial for clients who wish to project inventory purchasing, make a clear marketing analysis or assess the response to particular businesses they represent. The information can be effective for evaluating price adjustments, popularity, area trends, regional interests, target marketing, back-end sales, investment capital, etc.. This feature alone can save you thousands of dollars in misspent advertising and acquisition funds. CLICK HERE AND READ THIS BEFORE PROCEEDING   Summary:   Easy-Finder.com has created an intranet system within itself. The Easy Finder website is over 700 pages and acts as a virtual server for our customers. What this means as a customer is we have created over 700 frontdoors, backdoors and sidedoors for people surfing the net to find you. Every page is marketed as a stand alone website and our marketing program is very intense. Easy Finder is the best investment you can make to:   1. Showcase your business to the largest audience the world has ever known.   2. Accurately assess the cost/effectiveness of your marketing budget.   3.Plan the direction of your business.   CONTACT EASY FINDER Voice 208-887-1757 Fax 208-884-4130 E-Mail Click Here   copyright information ©1998 -1999-2000 easy-finder.com and LanGard MicroDevelopers